Company
SCAPADE
Description
Duration
3 months
Project type
Web product & growth design
Services
Website design, Visual identity
Design and launch a marketing website that drives awareness, builds trust, and converts visitors into engaged users. The goal was to position Scapade as a community-led travel platform, increase app downloads, capture partnership opportunities, and create a scalable channel for curated experiences and future monetization.
Marketing & brand entry points
I started by designing brand-led entry points that introduce Scapade's value, story, and positioning before users ever download the app.
/1.1
Landing page
For Scapade’s landing page, the goal was to shift the narrative from listing features to communicating value.
I focused on reinforcing brand personality while clearly articulating how the app improves users’ lives. Rather than presenting functionality at face value, I reframed features as outcomes, emphasizing effortlessness, belonging, and possibility.
The final direction balances emotional resonance with practical clarity, positioning Scapade not just as a travel tool, but as a companion built by a truly global team.
/1.2
Our story page
After launch, we observed unexpected engagement with the “Our Story” page, users were actively searching for it.
The existing page was text-heavy and under-designed, so I led a visual redesign to transform it into an immersive, emotionally resonant narrative.
The goal
The goal was to humanize the brand, clarify our origin and product-market fit, and make the story feel lived-in rather than corporate.
Through motion, photography, and structured storytelling, the page now reflects Scapade’s diversity, intent, and global perspective while reinforcing trust and brand depth.
/1.3
Visual Identity
Discovery & experience pages
Created experience-driven discovery pages using Wix CMS that surface curated local places, blending partnerships and community recommendations while acting as SEO entry points.
Also introduced parallel entry points that encourage community contribution on the web while nudging high-intent users to download the app.
/1.1
Local spotlight
/1.2
Bridging web discovery to app engagement
Community & partnership enablement
Designed a lightweight community submission system to source local recommendations and enable future partnerships without additional engineering effort.
Community Contribution & Product Growth Loop
Reflections
/1.1
Designing Before Brand Was Fully Defined
The initial website was created while brand positioning was still forming, which required later recalibration.
/1.2
Responded to Evolving Brand Direction
After launch, marketing clarified tone, personality, and voice, prompting a strategic refinement phase.
/1.3
Navigated Early-Team Dynamics Thoughtfully
As a new team member, I was initially cautious about proposing audits and systemic changes.
/1.4
Learned to Lead Alignment Conversations Early
Recognized that proactive brand and strategy discussions prevent rework and accelerate cohesion.
/1.5
Shifted From Reactive to Strategic
Now approach projects by clarifying positioning, tone, and long-term direction upfront.