Company
SCAPADE
Description
Duration
3 months
Project type
Web product & growth design
Services
Website design, Visual identity
The MVP had inconsistent UI and no design system, which made scaling difficult. The MVP had inconsistent UI and no design system, which made scaling difficult.
Marketing & brand entry points
I started by designing brand-led entry points that introduce Scapade's value, story, and positioning before users ever download the app.
/1.1
Landing page
/1.2
Our story page
/1.3
Visual Identity
Discovery & experience pages
Created experience-driven discovery pages using Wix CMS that surface curated local places, blending partnerships and community recommendations while acting as SEO entry points.
Also introduced parallel entry points that encourage community contribution on the web while nudging high-intent users to download the app.
/1.1
Local spotlight
/1.2
Bridging web discovery to app engagement
Community & partnership enablement
Designed a lightweight community submission system to source local recommendations and enable future partnerships without additional engineering effort.
